Tapatío Ramen
A branding and experience design project for Tapatío Ramen, combining Mexican inspired identity with direct to consumer engagement.
Role: Web Design / UI·UX Design / Packaging Design / Brand Extension / Production Design (Prepress, Dieline, Mockups)
Project Overview: Developed and launched a Shopify based web experience for Tapatío Ramen, including overall site concept, UI/UX structure, and custom graphic assets. Executed packaging production design, including prepress, dieline setup, and mockup development to ensure print ready accuracy.
Context
Heavy reliance on Amazon and Walmart limited opportunities for direct customer engagement and brand storytelling.
Insight
Consumers discover products through influencers and expect direct, engaging brand experiences.
Solution
Developed a visual system inspired by Mexican graphics, using bold colors, patterns, and typography to express the brand’s spicy and cultural identity.
Outcome
Strengthened brand identity and created a distinctive visual presence across both digital and experiential touchpoints.
The redesigned pouch product is also available to explore on the website.