IODENT Dental Flossers
Redesigned the packaging for IODENT dental flossers, preserving brand consistency while adding fresh visual elements.
Brand: IODENT
Category: OTC Oral Care
Year: 2025
Role: Packaging Design / Production Rollout
Project Overview: Redesigned the packaging for IODENT Dental Flossers. Maintained the signature red as the primary color to preserve brand recognition, while creating mint illustrations and an upward angled window shape that highlights the flosser and functions as a background pattern.
Context
The project focused on refreshing the packaging design to modernize the visual appearance of IODENT Flossers.
Insight
Maintaining the existing red brand color was essential to preserve consumer familiarity and brand equity. At the same time, there was an opportunity to introduce a fresher and simpler feel through illustration without altering the core identity.
Solution
Developed mint-themed illustrations and designed a simplified yet dynamic window structure for the flosser packaging. Applied these elements across the packaging and delivered production ready files.
Outcome
Delivered refreshed packaging for IODENT Flossers that preserves the brand’s red identity while introducing a fresh visual element through mint illustrations and a refined window design.
Maintained existing product colors to preserve consumer familiarity, while introducing accent colors to create variation. Modernized the illustration style and window structure to enhance the overall visual appeal.
Before and After
Before
After