Family Care
Designed a scalable packaging system for an OTC product line, ensuring consistency across multiple SKUs.
Brand: Family Care
Category: OTC Healthcare
Year: 2026
Role: Brand System Development / Packaging Design / Brand Guideline / Production Rollout
Project Overview: Developed a cohesive brand system and packaging design for an OTC product line, establishing clear guidelines for color, typography, and graphic elements. Applied the system across products and supported production rollout to ensure visual consistency.
Maintained existing product colors to preserve consumer familiarity while strategically expanding color across the packaging to enhance visual impact.
Before and After
Before
After
Context
The project focused on a brand refresh, aiming to modernize the packaging while preserving the existing color system and overall brand identity.
Insight
Maintaining familiar brand elements was essential to ensure continuity, while a structured system was needed to support consistent application across multiple products and variations.
Solution
Defined and organized a comprehensive brand style guide, including color, typography, and graphic elements, based on an initial design concept developed by another designer. Translated the system into production-ready packaging design, ensuring accuracy and consistency across all SKUs.
Outcome
Delivered a cohesive and production-ready packaging system that maintains brand identity while enabling consistent application across the product line.
These guidelines establish a consistent visual system to ensure a unified brand experience across all touchpoints.